![]() ![]() MFP’s inflection points in user activation, retention and most importantly utility came from focussing on the user’s goals.Defining your business (App) mission in terms of the user’s end goals means you are focussing on utility that matters.Word-of-mouth because MPF helps people with life goals has been the primary marketing driver for user acquisition.500,000 5-star reviews is a daily gift for user acquisition.That built on their Web audience and remains a major reason they are a leader today. MFP was early into the game because they delivered an App in the early days of the iPhone. Nick Crocker from MyFitnessPal talks about the journey of mobile growth to 165Million App users. ![]()
0 Comments
Leave a Reply. |